Managing customer relationships has never been simple. A business may have thousands, or even millions, of customers, each interacting in different ways. Some make purchases online, while others prefer visiting physical stores. Some reach out for support through email, while others call or send messages through social media. Every interaction leaves behind valuable data, but when that information is scattered across different systems, it becomes difficult to get a clear picture of the customer.

This is a challenge for businesses in every industry. A retail company might struggle to connect a customer’s online purchases with their in-store visits. A healthcare provider may have patient records stored in different databases that don’t communicate. A bank might not have a complete view of a client’s financial history, making it harder to offer personalized services.

Salesforce Customer 360 is designed to solve these problems by bringing all customer data together into a single, connected system. Instead of different teams working in isolation, Customer 360 allows sales, marketing, service, and other departments to access the same up-to-date information. This improves efficiency and allows businesses to provide better, more personalized customer experiences.

Let’s break it down and see how Customer 360 works, why businesses are choosing it over traditional CRMs, and what you need to know before adopting it.