Increased Personalized Patient Engagement by 49% via Salesforce Data Cloud

We assisted a mid-sized healthcare provider in the United States to unify fragmented clinical and engagement data on a secure Patient 360 platform.
Customer
Healthcare Provider
Country / Region
United States
Industry
Healthcare
Banner - Increased Personalized Patient Engagement by 49% via Salesforce Data Cloud

Highlights

Unified Patient Identity Resolution
Consent-Aware Data Framework
Healthcare Data Model Mapping
Personalized Care Enablement
Client Requirements

Unified Patient Visibility

The client needed a central database to consolidate patient records in EMR, appointment scheduling, and engagement systems in order to achieve the accurate and real-time visibility of clinical and service teams.

Secure Identity Resolution

They required a safe and conforming system to match, merge, and manage patient identities as well as avoid duplication and guarantee accuracy in various sources of healthcare data.

Consent Tracking & Compliance

The consent management framework had to be strong to monitor the preferences of patients regarding communication and adhere to the HIPAA and regional healthcare data protection rules.

Challenges

Disjointed Healthcare Systems

The patient data was distributed in EMRs, appointment services, and engagement tools, which led to fragmented views of patients, as well as operational and clinical team inefficiencies.

Multiple and Unsuitable Records

Absence of unified identity resolution resulted in redundant patient records, inaccurate medical records, and incorrect reporting, affecting the care coordination and patient experience.

Compliance & Data Privacy Risks

Healthcare policies demanded a close attention to patient consent and communication preferences, yet the available systems did not have centralized management and audit possibilities.

Lack of Personalization Ability

The organization did not have a common database, so it was unable to tailor the outreach, appointment reminders, and follow-ups according to patient history and patterns of engagement.

After Challenge - Increased Personalized Patient Engagement by 49% via Salesforce Data Cloud
After Challenge - Increased Personalized Patient Engagement by 49% via Salesforce Data Cloud
Solutions

Unified Data Architecture

The implementation of a scalable healthcare data model was done based on Salesforce Data Cloud, in which disparate EMR and engagement data streams were ingested, standardized, and unified into a centralized Patient 360 repository.

Secure Identity Resolution Framework

When there was a need to have accurate master patient records in the integrated systems, best-in-class rules of identity resolution were set up, and patient profiles were matched and merged by deterministic and probabilistic logic.

Consent-Aware Governance Layer

It was created in Salesforce Health Cloud, in which a consent tracking mechanism was created in which communication preferences and regulatory compliance requirements were recorded, followed, and applied throughout all patient engagement processes.

HL7-Based System Integrations

The implementation of healthcare interoperability standards was conducted with the help of HL7 integrations, where EMR and scheduling systems were safely linked together so that they could synchronize clinical and operational data almost in real-time.

Interested in developing a consent-friendly Patient 360 for your healthcare organization? Our secure, compliant, and unified data foundation is designed to meet your requirements.
Technical Architecture
Key Features
Technical Stack
COMPANY

A healthcare organization that is expanding and has several facilities and is committed to providing patient-centric care and regulatory compliance as well as protecting sensitive health data.

The new Patient 360 solution made us change the way we handle patient data. We are now enjoying visibility and enhanced compliance confidence, as well as being able to personalize services and protect sensitive health information.

Conclusion

With a consent-aware Patient 360 architecture, our client changed the way the information about patients was consolidated, controlled, and used across the departments.

The patient records have been converted into a single source of trust, having standardized healthcare data modeling, secure identity resolution, and HL7-based interoperability. Their preferences in consent were directly incorporated into the engagement workflow so that communication would be patient-oriented and compliant.

This deployment shows the way that contemporary medical professionals can use intelligent data architecture to improve the outcomes of care and protect patient trust.

Benefits
  • Unified trusted patient profiles in clinical and engagement systems.
  • Consent tracking that was developed as part of the healthcare data protection regulations.
  • Proper identification resolution alleviated duplication and medical record malfunction.
  • Precise communication is founded on standardized patient understanding and background.

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