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Streamlined Vehicle Data Management with Salesforce and Autotrader Integration
We seamlessly integrated Salesforce with Autotrader to streamline vehicle data management, ensuring real-time synchronization and efficient inventory tracking.
Customer
Vehicle Rental Company
Country / Region
London, UK
Industry
Automotive


Highlights
Centralized Vehicle Database
Automated Data Accumulation
Real-time Synchronization
Enhanced Data Integrity
Client Requirements
- The primary requirement presented by our client was the need for a streamlined process to accumulate vehicle data based on vehicle registrations.
- The desired data included a wide array of information such as Vehicle Name, Vehicle Number, Vehicle Finances, Vehicle Speculation, Registration Number, Engine Number, Number of Owners, Country of Origin, and more.
- The goal was to create a centralized database within Salesforce to store and manage these details effectively.
Challenges





Diverse Nature of Vehicle Information
- Managing a vast array of vehicle information with varying data types and formats.
- Requirement for a system capable of accommodating the diversity of vehicle details.





Integration Complexity Between Autotrader and Salesforce
- Overcoming challenges arising from differences in data structure and workflow between Autotrader and Salesforce.
- Ensuring seamless integration while addressing potential conflicts in data synchronization.





Real-time Data Synchronization
- Real-time data synchronization between Autotrader and Salesforce.
- Ensuring that updates or changes in one system are instantly reflected in the other to maintain data accuracy.





Data Integrity Concerns
- Addressing concerns related to data integrity during the integration process.
- Ensuring consistency and accuracy in the data flow.


Solutions
System Analysis and Data Mapping
- Thorough analysis of the client’s existing systems.
- Understanding the intricacies of Autotrader and Salesforce.
- Mapping out data flow and integration points.
Salesforce Customization
- Custom objects created in Salesforce to store specific vehicle details.
- Implementation of automation workflows to ensure seamless data accumulation based on vehicle registrations.
Data Integrity and Validation
- Implementation of validation rules to ensure data integrity.
- Development of exception handling and API failure logs automation to prevent broken REST integrations from affecting data integrity.
Robust Integration
- Developed a robust REST-based solution for data exchange between Autotrader and Salesforce.
- Real-time data synchronization to ensure updates in Autotrader are reflected instantly in Salesforce and vice versa.
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Technical Architecture
Key Features
Technical Stack






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COMPANY
Our client, a well-established automotive company, specializes in vehicle sales and services, managing a vast inventory of vehicles across multiple locations. They required a robust solution to centralize and automate vehicle data management, improving accuracy, efficiency, and real-time updates.
Conclusion
This integration significantly improved operational efficiency, reduced errors, and provided a scalable solution for future enhancements. By leveraging Salesforce and Autotrader, the client can now manage vehicle data with greater precision, ensuring a seamless and efficient workflow.
Benefits
- The integration of Autotrader and Salesforce for vehicle details proved to be highly successful. Our client now has a centralized and efficient system for managing their extensive vehicle inventory.
- The streamlined data accumulation process has led to increased operational efficiency, reduced data entry errors, and enhanced decision-making capabilities.
- The collaboration between our team and the client addressed the initial requirements and provided a foundation for future scalability and enhancements.
- The success of this integration project highlights our team’s expertise in Salesforce administration and integration, demonstrating our commitment to delivering exceptional results that align with our client’s business objectives.