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Transforming Entertainment with a Smart OTT App
Developed an OTT app that features AI content recommendations, adaptive streaming, and a secure subscription model.
Customer
Media Company
Country / Region
Thailand
Industry
Media & Entertainment
Highlights
Cross-Platform Accessibility
High Quality Dynamic Streaming
AI Driven Recommendations
Scalable and Secure Architecture
App Details
We built a fully loaded OTT platform that gives our client’s users on demand access to movies, series, live TV, and exclusive content in stunning HD and 4K. We built this app with Flutter, which resulted in delivering consistent performance across Android, iOS, Web, and Smart TV platforms with reduced development time and cost.
Key features included adaptive bitrate streaming (ABR), multi-device syncing, AI-powered content recommendations, multi-language support, offline viewing, and a secure payment gateway. Through the use of AWS CloudFront and Firebase, we delivered a fast, scalable, and secure experience that also performed great under high traffic and little to no latency.
Challenges
High-quality Stream with Little Buffering
To make playback smooth and issue-free, we put in HLS (HTTP Live Streaming) and DASH, which do dynamic bitrate transition as per the internet speed. Also, we integrated AWS CloudFront CDN to better deliver content all over the world, enabling reduced lag and improved video quality.
Increased User Engagement
Keeping users engaged was a key goal, and we achieved that with our AI-driven recommendation engine. It analyzes what they watched, their preferences, and what is trending and uses that to provide personalized recommendations to improve content discovery and retention.
Running Secure Payments and Subscriptions
We included PayPal for secure transactions that present a variety of subscription tiers that include auto-renewal and family sharing options. We did this to ensure a stress-free experience for the user and at the same time increase revenue for the client.
Are you looking to develop your own OTT platform? We can make your stream experience smooth. Drop us a line today!
Key Features
Cross-platform Support
In the Flutter framework, we developed this app that will provide a smooth, native-like experience across Android, iOS, web, and smart TV platforms. At the same time, we kept a single code base for easy development and maintenance.
Adaptive Bit Rate Streaming
Using the HLS and MPEG-DASH protocols, the application changes video quality in real time, which in turn guarantees an uninterrupted HD/4K experience.
AI-enabled Content Recommendations
A solid AI base that looks at watch history, genre preferences, and trending content to put forward very personal recommendations that increase user engagement.
Safe Payment and Subscription Management
Through PayPal integration, we enabled secure transactions, auto renewals, and flexible subscription plans to enable smooth monetization.
Technical Stack
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COMPANY
Our client is a large-scale media company in Thailand that looked to grow its digital footprint, by which it launched a very robust Over-the-Top (OTT) streaming platform. They saw a wide range of audiences who are accessing their content on many different devices, and what they wanted was to present them with a one-stop entertainment shop that includes movies, TV shows, and also exclusive content.
Melonleaf Consulting has put out a great OTT app that outperforms the best of the streaming platforms. We are very impressed by their knowledge of Flutter and cloud tech which gave us a product that works flawlessly across all devices.
Conclusion
We put together for our client a high-performance OTT streaming app that also competes with the big players in the field. We did AI-based content curation, enabled multi-device access, implemented adaptive streaming, and created a secure transactions medium, which in turn we think has made for a premium user experience.
Whether for a brand-new streaming platform that you wish to put out there or to add that extra something to an existing one, we at Melonleaf have the expertise in mobile app development, AI, and cloud tech that will help you take your place at the top of the industry.
Benefits
- Users have access to the content on their phones, tablets, TVs, and web browsers.
- Personalized content increases engagement and retention.
- Fast & Scalable Performance
- Supports subscription, in-app purchases, and ad-based revenue models.
