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Leading Digital Marketing Firm

Improved Campaign Optimization Efficiency by 58% Using Databricks Solutions

Using strategic Databricks consulting services, a scalable real-time analytics foundation was created for our client to resolve disintegrated marketing data and lack of consistency in attribution. This has improved channel transparency to the point that it was confident enough to track ROI and optimize its campaigns based on the data.

Country / Region

New York, United States

Technical Stack

Advertising Company

Improved Marketing ROI Visibility by 37% with Databricks Engineers

We assisted a Media & Entertainment client in overhauling its disaggregated ad data system and turning it into an integrated, real-time analytics system. With our Hire Databricks Developers service, performance analytics systems and scalable data pipelines were introduced, which allowed the optimization of campaigns much faster and a substantially better ROI view across the platforms.

Country / Region

Victoria, Australia

Technical Stack