Personalization & Dynamic Content
- Dynamic content blocks that adapt messaging based on live behavioral and transactional signals.
Personalization logic driven by customer actions, preferences, and engagement history.
Consistent experience delivery across email, web, and mobile touchpoints.
Agentic AI Automation
- Use of Agentforce (Einstein Copilot) for autonomous campaign creation using natural language prompts.
- AI-led engagement frequency control to reduce message fatigue while improving response quality.
- Predictive engagement scoring to identify high-intent audiences before campaigns are launched.
Advanced Multi-Channel Journey
- Omnichannel journeys spanning email, SMS, push, social, and advertising within one workflow.
- Two-way messaging support through SMS and WhatsApp for conversational engagement.
- Cross-cloud triggers that connect Service and Commerce events directly to marketing actions.
Analytics, Testing & Governance
- Multi-channel attribution analytics to understand true customer engagement impact.
- Path Experiment testing with multiple journey variations to identify optimal engagement strategies.
- Advanced consent and permission management supporting global compliance frameworks like GDPR and CCPA.